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Showing posts from July, 2014

6 Effective Networking Tips (From A Public Relations Person)

As mentioned in The Power Of Networking: Why It's More Important Than Advertising & Marketing, networking is extremely essential in business success.

But if you already know and understand the power of networking (and why it's so important), then it's time to move on to the important stuff: HOW to network effectively.

1) Be genuine and be yourself.

That sounds like a no-brainer. But people can easily get caught up in acting like someone they're not when they get around a group of people they don't know very well... whether it's in networking, going to a new party, interviewing for a new job, meeting your new coworkers, cold-selling a product or service, going on a blind date, etc.

But if your intentions are to build relationships, build trust, and grow your sphere of influencers (which you should.... if you truly understand the power of networking), then why would you want to start off on the wrong foot by being fake? If you're intentions are to get to …

THE POWER OF NETWORKING: Why It's More Important Than Advertising & Marketing

When It Comes To Success, Networking Is MORE Important Than Advertising.

Disclaimer: You do need an advertising / marketing strategy. You should have some form of it (big or small), but it's not the most important way to increase new sales, clientele, or referrals.

Advertising, marketing, and networking go hand-in-hand. You can only go so far with advertising/marketing alone.... and you can only go so far with networking alone (maybe a little further, but still not far enough). You need both advertising, marketing, and networking to grow in your business's success. This concept applies to businesses who sell products, businesses who sell services, businesses who are small, businesses who are large, headhunters, job seekers... a.k.a. everyone.

But why does NETWORKING contribute more to success than advertising and marketing?